OUR STORY

Hello! I’m LaTasha, the CEO and founder at Jayden's Joy. 

This journey began years ago when I set out to recreate traditional recipes for my son, Jayden. At just 10 months old, he was diagnosed with multiple severe food allergies, including wheat, dairy, eggs, corn, soy, peanuts, tree nuts, fish, shellfish, sesame, and even certain gums and preservatives.

Finding safe food was a constant challenge. Even many gluten-free products contained ingredients like xanthan gum and corn—things Jayden couldn’t tolerate. The reality of our struggle hit hardest on his first birthday when he had an allergic reaction to what was supposed to be an allergen-free cake. The baker had unknowingly used corn derivatives, and that moment changed everything.

Determined to give my son safe and delicious treats, I—then a complete novice baker—took matters into my own hands. I began experimenting in the kitchen, researching hidden allergens, and carefully sourcing safe ingredients. With so few options available, baking became more than just a necessity; it became a special bonding experience. Jayden and I would mix, laugh, and create new recipes together—turning what started as a challenge into moments of pure joy. That experience inspired me to help others enjoy the same joy of baking, despite dietary restrictions.

 

But my passion for providing safe, nurturing spaces for children doesn’t stop at the kitchen—it’s also at the heart of my family child care program. As a child care provider in Lake Elsinore, I know how important it is for parents to have peace of mind, knowing their little ones are in a safe and loving environment. Whether through wholesome, allergen-free treats or high-quality early childhood care, my goal is to create spaces where all children can thrive, feel included, and be celebrated for who they are.

Jayden’s Joy was born from a mother’s love and determination—to provide “Quality Care and Safe Sweets.” What started in my home kitchen in 2017 grew into a trusted brand at local farmers markets, and by 2023, we expanded into licensed child care, serving families with the same dedication.

Today, our mission is clear: to ensure children with food allergies feel seen, supported, and celebrated—one safe treat and one nurturing space at a time.

About Jayden's Joy Bakery
Jayden’s Joy is a dedicated allergen-free bakery that offers gluten-free, dairy-free, soy-free, egg-free, peanut-free, tree nut-free, gum-free, and GMO-free baked goods and baking mixes. Our goal is to create products that aren’t just "good for being allergen-free," but genuinely delicious.